No BD ‘Justice’ at Wal-Mart23 Feb, 2010 By: John Latchem
A Wal-Mart in Long Beach, Calif., has resorted to some interesting strategies in positioning its new releases.
All new-release Blu-rays were put near the check-out lanes at the front of the store, forcing movie fans taking the short-cut through the garden section to cross the whole store to find the titles they want.
However, some new Blu-rays are relegated to online-only or limited-store status, such as the new Justice League: Crisis on Two Earths. This Wal-Mart’s usual Blu-ray section in the electronics department was stocked mostly with Blu-ray double features.
The new policy was met with confusion by some clerks on the floor, who lamented that most of the offerings were older movies that didn’t offer the best HD experience.
Other retailers were more kind to the new direct-to-video Justice League. Target offered an exclusive bonus disc with the two-DVD special edition, Amazon.com offered lithographs with the two-DVD and Blu-ray versions for a few extra dollars, and Best Buy gave away figurines of the film’s Owlman character.
Best Buy also offered free Alice in Wonderland movie tickets (it hits theaters March 5) with the purchase of select Disney classics at $9.99 each, such as Tron or the "Pirates of the Caribbean" movies.