New 'Batman' Brings Deals14 Apr, 2015 By: John Latchem
As is typical for DC Universe animated movie releases, Batman vs. Robin arrived April 14 with several retail exclusives.
However, the pattern usually associated with exclusives surrounding the DC titles changed slightly. First, Warner offered a wide-release version of a Blu-ray gift pack with a character figurine, usually reserved for a Best Buy exclusive. As a result, Best Buy spruced up its version of the gift pack, offering a Digital HD copy of Batman: Under the Red Hood and a digital comic book of Batman #1.
Target offered the Blu-ray combo pack in a steelbook case, while Walmart, which usually offers a DVD special edition of such titles, had no exclusive.
Target also touted preorders for American Sniper at Target.com/preorder, offering a Blu-ray steelbook case and a guarantee for guests to pay a lower price if the cost drops before the title is released.