More CinemaNow in Stores14 May, 2013 By: John Latchem
Just as Walmart has been heavily promoting preorders of upcoming DVDs and Blu-rays with a tie-in to its Vudu digital service, Best Buy has been offering similar deals through its CinemaNow streaming site.
Without much else to promote during the May 14 new-release week, Best Buy touted the June 4 Blu-ray for Fox’s A Good Day to Die Hard. Shoppers who preorder the title in stores or at BestBuy.com/DieHard can watch it early in Digital HD on CinemaNow, and get the Blu-ray combo pack when it comes out with an exclusive beverage opener.
Also, Best Buy offers preorders of HBO's May 21 True Blood: The Complete Fifth Season DVD or Blu-ray with a $5 CinemaNow credit.
The in-store preorders at Best Buy require a $14.99 deposit.
Taking its commitment to CinemaNow a step further, Best Buy stores have set up CinemaNow kiosks in the home video section, with CinemaNow gift cards for consumer purchase and video displays to demonstrate the service.