Monsters and Turtles Seize the Week1 Jul, 2014 By: John Latchem
Studios steered clear of releasing any major titles in the week leading into the July 4 holiday, resulting in most of the July 1 new releases being TV DVD fare or obscure theatrical titles with low box office tallies.
The only real retail exclusives for the week came from Target, which tied promotions to a couple of kidvid titles. For Nickelodeon’s Teenage Mutant Ninja Turtles: The Good, the Bad and Casey Jones, Target gave away a free 5.5-oz box of Kraft macaroni & cheese with purchase of the DVD.
Target also offered a $5 savings with the purchase of the Monster High: Clawesome Double Feature and any “Monster High” Art Class doll. The double feature includes the animated specials Fright On! and Escape From Skull Shores.
Best Buy touted $8 Fandango discounts toward theatrical tickets to the new Dawn of the Planet of the Apes film with purchase of earlier “Planet of the Apes” movies on disc.
Other sales at Best Buy included a selection of $4.99 DVDs (or three for $10) and $7.99 Blu-rays (or three for $20). Best Buy also had a front-of-store display of “James Bond” films on Blu-ray for $4.99 each.
Target also has early availability of Universal’s Necessary Roughness: Season Three and Royal Pains: Season Five for $19.99 each. The titles will be widely available Sept. 23.