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'Mockingjay' Catches Fire at Retail

10 Mar, 2015 By: John Latchem

Target's 'Mockingjay — Part 1' Blu-ray exclusive edition

The huge Friday, March 6, rollout of Lionsgate’s The Hunger Games: Mockingjay — Part 1 carried over to overwhelm some of the March 10 new releases.

Target offered the Blu-ray combo pack with an exclusive bonus DVD containing four behind-the-scenes featurettes running about 45 minutes total, plus special box art and a booklet.

Best Buy offered the film in a steelbook case, while Walmart offered a slimmed-down Blu-ray edition with special box art, no DVD version and minimal extras.

For the March 10 titles, a couple new kidvid titles drew the most promotional interest. Walmart offered a DVD gift set of Fox’s “Air Bud” spinoff Russell Madness with a doggie plush, while Target offered a $5 discount when Warner’s The Flintstones and WWE: Stone Age Smackdown! was purchased with a 6-inch WWE action figure (priced at $9.99).

Best Buy has an exclusive window on the Blu-ray edition of Image Entertainment’s Wolfcop, which will be available elsewhere May 12.

Walmart had an exclusive version of the two-disc Blu-ray of The Sound of Music: 50th Anniversary Edition with a booklet, as well as a Peppa Pig: Muddy Puddles gift set with a plush toy.

Among Best Buy preorders, Universal’s Unbroken includes steelbook packaging and Paramount’s Interstellar includes exclusive bonus content, as does Warner’s American Sniper.

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