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Making a Squeak at Retail

30 Mar, 2010 By: John Latchem

Target's Sherlock Holmes with comic

March 30 saw the release of two $200-million hits to disc, with Sherlock Holmes and Alvin and the Chipmunks: The Squeakquel generating considerable retail interest. But both titles were rather light in the exclusive content department.

Those who bought the Alvin and the Chipmunks: The Squeakquel Blu-ray at Best Buy could get Alvin and Brittany beanie babies for $2.99 each. On their own, the dolls were $6.99 apiece.

At Target, fans could get an exclusive deluxe edition of Sherlock Holmes that had a limited-edition cover and a collectible comic book, a re-creation of the comic used to pitch the movie to the studio.

A lot of the promotions for the week were centered on the Disney’s new “Un-Anniversary Edition” of the animated Alice in Wonderland, a title the studio’s home entertainment department kept under the radar in terms of press promotions.

Barnes & Noble, which remains among the most overpriced retailers despite a nominal percentage discount on new titles, was nonetheless one of the few stores to display details for a sweepstakes for Alice in Wonderland for the ultimate play home. Details are available at DisneyMovieRewards.com/Alice.

Best Buy offered a savings of $6 with the purchase of two select Disney hits on DVD, or $15 off two on Blu-ray. And Target had a display of such recent DVDs as The Princess and the Frog and Ponyo listed at $13.99 and tagged as “Fresh-Picked DVD Hits for Kids.”

Target also extended through May 1 its offer of a $5 gift card with purchase of The Twilight Saga: New Moon with Twilight in Forks, Astro Boy or Bandslam.

A Wal-Mart in Long Beach, Calif., had an interesting display piece. A display shelf of new releases carried a large sign touting the titles as $24.96, yet none of the DVDs on the shelves were more than $20. (The “Toy Story” Blu-rays were $24.96, but the spaces for them were empty).

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