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'Lego Ninjago Movie' Brings Retailer Swag

19 Dec, 2017 By: John Latchem

'Lego Ninjago' Blu-ray exclusives at (L-R) Target, Walmart and Best Buy

Warner's The Lego Ninjago Movie arrived on disc at retail Dec. 19 with several retailer-exclusive goodies.

Target offered what it called a "double exclusive" for Lego Ninjago, dolling up the Blu-ray combo pack with both lenticular box art and six collectible trading cards.

Walmart offered the Blu-ray with six keychains, while Best Buy offered the Blu-ray with Steelbook packaging.

In a further sign of the decline of in-home 3D, Warner's 3D edition of Lego Ninjago movie wasn't available through the big three retailers, and anyone wanting a copy had to dig through the Internet to find one. It was available on Amazon.com through third-party Marketplace sellers at nearly the full SRP.

Warner's Dunkirk also arrived with a few exclusives. Best Buy had a Blu-ray Steelbook edition and Walmart offered a version of the DVD with no extras.

Interestingly, Amazon wasn't directly selling the DVD version for either Dunkirk or Lego Ninjago, leaving that to the Marketplace sellers.

Among other deals, Target offered 25% off all Sony movies, and had Universal's Despicable Me 3 for as low as $10 on DVD and $15 on Blu-ray.

Best Buy is already pushing preorders of Star Wars: The Last Jedi, including a 4K Ultra HD Blu-ray edition and collectible Steelbook packaging.

Amazon emailed users an offer to use $7 in free credit toward the purchase of digital content at the Amazon Video store.

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