Justifying a Blu-ray Purchase18 Jan, 2011 By: John Latchem
With the debut of the direct-to-video prequel Death Race 2 Jan. 18, only Best Buy was allowed to sell a boxed set containing the Blu-ray versions of both “Death Race” movies, offered at $29.99.
Target, on the other hand, didn’t bother to put Death Race 2 in its weekly ad circular. Instead, it made a big deal about the new movie version of Freakonomics, which it offered at $17.99 bundled with a paperback version of the book upon which it is based.
In what might not be a good sign for TV on Blu-ray at retail, only Best Buy stocked the Blu-ray version of Justified: The Complete First Season, while other retailers had the DVD set on shelves (at about $19.99). But Best Buy still didn’t bother listing the $24.99 price in its weekly ad.
Best Buy also included a copy of the first episode of the second season through its CinemaNow service with purchase of the season one boxed set.
Other Best Buy deals included double Reward Zone points with a purchase of Despicable Me and a selection of recent hits from $12.99 to $14.99 on DVD and from $16.99 to $19.99 on Blu-ray Disc.