Geared towards comic book and genre fans, Agent DVD Insider scoops DVD and Blu-Ray release announcements and news, along with commentary from industry experts and fellow comic fans.
Retailers didn't offer much in the way of new promotions for the May 17 new releases.
Target, however, touted a free $5 gift card with preorders of select films at Target.com/preorder. The list includes Disney's Zootopia, DreamWorks' Kung Fu Panda 3, Warner's Batman v Superman: Dawn of Justice, and Marvel's Captain America: Civil War.
Best Buy offered a number of deals on catalog releases, such as a $10 gift card with $50 in spending on select TV seasons; buy two, get one free, or $11.99, on select recent Blu-rays; and two for $10 Blu-rays, or $5.99 each, on up to 60 catalog Blu-rays.
Best Buy's 'Deadpool' steelbook
The big new title of May 10, Fox's raunchy superhero comedy Deadpool, came to retail with a few exclusive packaging options.
Target offered the Blu-ray with a special red case and a packet of eight postcards. Target also offered 10% off Marvel products in the electronics department trend section.
Best Buy had a version of the Blu-ray with special steelbook packaging.
Best Buy also offered a $10 gift card with $50 in purchases of select TV seasons.
Fox's Joy and Sony Pictures' The 5th Wave offered a few exclusive promotions for consumers at retail.
Target offered Joy with an exclusive Blu-ray combo pack with a DVD verison of the film, plus 20% off any Huggable Hangers with the purchase of the film. The hangers which were invented by Joy Mangano, upon whom the film is based.
For sci-fi film The 5th Wave, Target offered the Blu-ray with an exclusive bonus disc with a Q$A with author Rick Yancey.
Walmart offered a two-pack DVD set of The 5th Wave and 2012.
For Lionsgate's The Choice, Target offered $5 off when the movie was purchased at the same time as any other Nicholas Sparks book or movie.
The retail shadow of Star Wars: The Force Awakens extended into the week of April 26, as a modest slate of new releases didn't come with much in the way of retailer exclusives.
The only exclusive of note came at Walmart, which offered a pack-on T-shirt with the Blu-ray of Universal's Ride Along 2.
Best Buy set up a display to honor Prince, with $5.99 Prince albums on CD and the Purple Rain Blu-ray for $8.99.
Best Buy April 19 offered an exclusive Blu-ray of Well Go USA's 'Ip Man' trilogy with a steelbook case for $24.99, timed for the disc release of Ip Man 3.
Otherwise, there weren't many exclusives offered with new titles, with many displays still dominated by Star Wars: The Force Awakens.
Target is offering a $5 gift card with preorders of Fox's Deadpool on disc May 10.
With Star Wars: The Force Awakens continuing to dominate retail shelves, studios shied away from major new releases for the most part April 12, with the only notable exclusive involving the latest direct-to-video "Justice League" animated movie.
That exclusive came at Target, which offered a steelbook case for Warner's Justice League vs. Teen Titans.
(L-R): Special 'Star Wars: The Force Awakens' packaging at Best Buy, Target and Walmart
The home video debut of Star Wars: The Force Awakens April 5 brought with it a flood of merchandising displays tied to the movie, as well as several retail-exclusive editions.
Target devoted two pages in its weekly ad circular to "Star Wars," including a coupon for $10 off $50 of "Star Wars" merchandise and $25 off $100 in merchandise. Target billed its version of the film as a "double exclusive," as it includes both special fold-out packaging and exclusive bonus featurettes, including an interview with film stars Daisy Ridley and John Boyega. The bonus features are accessible digitally through the Disney Movies Anywhere redemption code.
Best Buy had the Blu-ray in a steelbook case with Kylo Ren on the cover. This kind of matches the earlier-released individual Blu-rays of the first six films, although the design is slightly different, mostly in how the titles are presented.
Walmart offered the Blu-ray with a special slipcover with fold-out BB-8 art, plus a Star Wars Galactic Connexions trading disc.
Toys "R" Us offered a free Kylo Ren decal with the purchase of the film on DVD or Blu-ray.
Stores also set up elaborate cardboard displays for the title, with Best Buy and Walmart showing off a large BB-8 with DVD shelves. Some Targets had a large cardboard display themed around the film's characters.
Best Buy's 'Hateful Eight' steelbook
Sandwiched between the disc debuts of The Hunger Games: Mockingjay — Part 2 and Star Wars: The Force Awakens, March 29 proved to be a rather slow week for new home video releases. Still Anchor Bay's The Hateful Eight was available with a couple of exclusive retail editions.
The latest Quentin Tarantino film was available at Best Buy in an exclusive steelbook edition.
Target offered the Western with collectible lenticular packaging and an exclusive behind-the-scenes featurette.
Speaking of "Star Wars," Target is particularly ready for the April 5 DVD and Blu-ray arrival of The Force Awakens. Many Target stores have "Star Wars" merchandise displays set up next to the new-release section, as well as other decorations around the store, such as life-size Stormtrooper decals greeting guests at the front doors.
Target's 'Hunger Games: Mockingjay 2' exclusive
It comes as no surprise that the three major retail chains each had their own exclusive edition of Lionsgate's The Hunger Games: Mockingjay — Part 2.
Target offered a three-disc version of the Blu-ray with fold-out packaging and an exclusive bonus disc containing 45 minutes of extra content.
Best Buy offered the Blu-ray combo pack with a steelbook case.
Walmart offered two-packs on DVD and Blu-ray containing both Mockingjay films. These were bare-bones discs containing minimal extras.
For Paramount's Daddy's Home, Walmart offered the Blu-ray with a pack-on 16-inch inflatable basketball.
Walmart also offered Universal's Monster High: Great Scarrier Reef as a DVD two-pack with Monster High: Best of the Ghouls Collection Vol. 1.
On the preorder front, Warner has yet to release Batman v Superman: Dawn of Justice in theaters, but stores already have in-store packages to preorder the film on Digital HD. The promotion includes three character trading cards and an $8 coupon to see the film in theaters. Best Buy offered the preorder for $22.50 and Walmart had it for $24.96. Best Buy also touted other DC Comics-based movies and TV shows with the $8 coupon.
Best Buy exclusive 'Game of Thrones: Season 5' covers
Three different retailers released HBO's Game of Thrones: The Complete Fifth Season with extra content on an exclusive bonus disc.
Target included a 28-minute featurette about the "Massacre at Hardhome" episode with Blu-rays of the show.
Walmart's Blu-ray had a 30-minute look at the visual effects of the season.
Both Blu-ray and DVD copies at Barnes & Noble included the 26-minute "The Final Step" look at post-production.
Best Buy offered exclusive box art variants, letting fans choosing from the sigils for the Targaryen, Martell and Bolton families, with the latter being an online exclusive.