Geared towards comic book and genre fans, Agent DVD Insider scoops DVD and Blu-Ray release announcements and news, along with commentary from industry experts and fellow comic fans.
Target's exclusive Lego Blu-ray
Retailers were quick to jump on promotional tie-ins June 17 for one of the biggest home video releases of the year — Warner’s The Lego Movie.
Target probably made the biggest noise about the title, splashing The Lego Movie and "Lego" products across two pages of its weekly ad circular. The chain offered an exclusive version of the Blu-ray combo pack with special box art and a kids activity book packed inside. Target also offered a $10 savings with the purchase of The Lego Movie on Blu-ray with a select "Lego" video game or toy set. Online, Target offered free shipping for all online orders through Target.com/Lego.
Best Buy wasn’t as aggressive with its circular advertising for The Lego Movie, but still devoted significant space to the title, and offered $10 off with the purchase of both The Lego Movie and the tie-in video game.
Walmart had a couple of exclusive editions of The Lego Movie. It offered the Blu-ray combo pack with an episode of “Lego Ninjago: Masters of Spinjitzu” through its Vudu.com streaming service. Walmart also offered a single-disc DVD edition of the film, as opposed to the widely available two-DVD version. The chain had a big “Lego” aisle display, half devoted to the new movie and half to other Lego movies and TV shows and Lego books.
In addition, Walmart had exclusive availability of several additional titles, offering a “Lego Star Wars” three-movie DVD from Fox for $14.96, Doc Holliday’s Revenge from Lionsgate for $12.96, and two animated movies from Universal for $12.96 each — Knight Rusty and Rooster Doodle-Doo.
Costco offererd most of the new titles for the week, although the location in Fountain Valley had just the Blu-ray versions of The Lego Movie and Fox’s Grand Budapest Hotel, and only the DVD versions of Showtime’s Ray Donovan: Season One and Sony Pictures’ House of Cards: Season Two.
Paramount's Jack Ryan: Shadow Recruit had the widest array of retail exclusives among the June 10 new releases.
Target offered the Blu-ray of the spy thriller with an exclusive bonus disc containing more behind-the-scenes footage, while Walmart offered a Blu-ray two-pack of Ryan with a Blu-ray of the 2003 version of The Italian Job.
Both Target and Best Buy offered the Ryan Blu-ray combo pack at the same price as the DVD edition, $13 at Target, $12.96 at Walmart and $12.99 at Best Buy. Amazon.com followed Best Buy's pricing.
Target also had an exclusive for Showtime's Ray Donovan: Season One, offering the Blu-ray as a combo pack with a DVD version and special box art.
In addition, Target offered exclusive metalpaks for several Fox titles, including the "X-Men" movies, for $8 each.
Walmart had exclusive availability of the animated movie The Great Bear, from Vertical Entertainment, for $12.96.
Walmart's 'Son of God' with photo book
A slew of hot new releases June 3 commanded plenty of retail attention, especially Fox’s remake of RoboCop, which came with exclusives at all of the big three major retailers.
Best Buy offered RoboCop with an exclusive “metalpak” case, although copies with the special packaging appeared to be sold out at the Costa Mesa, Calif., location by about 1 p.m. on the Tuesday release date.
Target offered an exclusive downloadable RoboCop digital comic book with the Blu-ray combo pack, while Walmart offered a lower-cost DVD version without any extras (the regular DVD comes with deleted scenes).
Walmart’s biggest promotion was tied to Fox’s Son of God, as the chain offered the faith-based title in a special Blu-ray combo pack with photo book packaging.
For Universal’s Lone Survivor, Target offered a steelbook Blu-ray case, while Walmart offered the Blu-ray with access to 30 minutes of exclusive content through its Vudu.com streaming service. Walmart also offered a special UltraViolet digital-only version of the title through Vudu, also with 30 minutes of exclusive extras.
Without any major new releases May 27, most of the retail promotions centered on catalog titles and tie-ins to movies now in and coming to theaters.
Best Buy’s weekly circular featured a prominent display for X-Men: Days of Future Past in the home entertainment section, touting Fandango movie tickets and a Blu-ray preorder at BestBuy.com/XMen. Best Buy also touted several Universal Blu-rays that contained a voucher for $7.50 off a ticket through Fandango for A Million Ways to Die in the West.
Best Buy shoppers who preordered Fox’s RoboCop, Paramount’s Jack Ryan: Shadow Recruit, Universal’s Lone Survivor and Warner’s The Lego Movie on Blu-ray for $19.99 each received 100 My Best Buy points.
In addition, Best Buy offered a $5 savings when Covert Affairs: Season Four and Suits: Season Three, both from Universal, were purchased together at $24.99 each.
Walmart had exclusive availability of Anchor Bay’s Ride for Lance, a documentary tribute to late U.S. Navy SEAL Lance Vaccaro.
Among several new releases May 20, the biggest retail exclusives came with Sony Pictures Home Entertainment’s The Monuments Men.
Target offered the Blu-ray combo pack of the World War II drama with an exclusive bonus disc containing the featurette “A Monumental Undertaking: George Clooney’s Journey.” Walmart offered the Blu-ray packed with a Blu-ray double feature of The Bridge on the River Kwai and The Guns of Navarone.
Walmart also offered the DVD of Warner’s Sophia Grace & Rosie’s Royal Adventure with a dress-up play set. Target offered the title with three song downloads.
In preparation for DreamWorks Animation’s How to Train Your Dragon 2, Walmart offered a re-release of the first film on DVD or Blu-ray with a pack-on “Dragon 2 Racing Guide.”
The only notable retail exlcusive for the new releases of May 13 came with Lionsgate’s first-season disc of the Netflix series “Orange Is the New Black.”
Target offered a bonus disc with both the DVD and Blu-ray versions. The disc contained the featurette “It’s All About Character,” which explores the various characters inhabiting Litchfield prison.
Best Buy's 'Son of Batman' with pack-on figurine
As the slow period for major new releases continues, the biggest retail news for the May 6 titles involved Warner’s Son of Batman.
Best Buy offered a Deathstroke figurine with the Blu-ray combo pack, while Target offered the direct-to-video animated movie with exclusive steelbook packaging.
Walmart had early availability of the two-DVD special edition of the film, a version available everywhere else June 17.
Walmart also had exclusive availability of the movie Ragamuffin, from Millennium Entertainment, for $12.96. The movie is based on the story behind the song “Awesome God.”
A portion of Target's ad for “National Princess Celebration”
The big promotion at Target for the new-release week of April 29 tied into “National Princess Celebration,” with the chain offering big deals on Disney Princess products. In particular, shoppers could get $5 off any Disney Princess Blu-ray with the purchase of a Disney Princess Sparkle doll for $9.99.
Target also offered an exclusive Blu-ray combo pack of Paramount’s Labor Day, containing a bonus disc with 20 minutes of exclusive extras, including a look at the film’s signature pie-making scene.
Target also promoted several recent discs of movies based on books by touting the paperback versions, including Paramount’s The Wolf of Wall Street and Fox’s 12 Years a Slave and The Book Thief.
Best Buy promoted the May 2 theatrical release of The Amazing Spider-Man 2 by offering $10 theater vouchers and 100 bonus My Best Buy points with the purchase of select Sony Pictures Marvel movies, such as the original Spider-Man Trilogy, the first The Amazing Spider-Man and Avengers Confidential. Target and Walmart also had copies of the individual "Spider-Man" movies on Blu-ray with the $10 vouchers, $8 apiece at Target and $9.96 at Walmart.
Target also had a display of past seasons of "24" to promote the 24: Live Another Day miniseries. The releases, priced at $9.99 each, had a sticker that shoppers could scan with their phones to see a preview of the miniseries.
Walmart's 'Amazing Spider-Man 2' display
Walmart has been taking preorders for Lionsgate's Divergent Blu-ray, as well as selling movie packs for Sony Pictures' upcoming The Amazing Spider-Man 2.
For Divergent, which has yet to be announced for a home video release, the $24.96 preorder includes instant access to two exclusive featurettes through Walmart's Vudu.com streaming service — a "Go Behind the Scenes of Divergent" featurette and a "The Look of Divergent" featurette. Buyers will receive the film's Blu-ray combo pack via the mail once it's released.
The $29.96 The Amazing Spider-Man 2 Limited-Edition Movie Pack includes a $10 voucher toward a movie ticket once the film opens in theaters May 2, foil movie posters and a preorder of the eventual Blu-ray combo pack to be sent via the mail.
Speaking of Spider-Man, Target attached a $10 coupon for the new movie to copies of the Blu-ray of The Spectacular Spider-Man: The Complete Series.
Target's 'Secret Life of Watler Mitty' Exclusive
The April 15 title getting the most retail attention was Fox’s The Secret Life of Walter Mitty, although Universal’s Ride Along also got at least one major promotional effort thrown its way.
For Mitty, Target offered an exclusive 30-page book with Life magazine photos. Walmart offered the title as a bare-bones DVD without extras, as well as a deluxe Blu-ray combo pack with a copy of the film’s soundtrack.
Walmart also offered the Ride Along Blu-ray combo pack with a pack-on T-shirt.
Best Buy offered a $5 savings off Anchor Bay’s Philomena when purchased with August: Osage County. Best Buy also offered a Despicable Me 2 Minion lunchbox for $2.99 with purchase of select titles.
Titles exclusive to Walmart include Cinedigm’s animated Stan Lee’s Mighty 7: Beginnings on DVD ($9.96) and Blu-ray combo ($14.96); Lionsgate’s The Dog Who Saved Easter on DVD ($9.96); and Gravitas Ventures’ Red Wing on DVD ($12.96), starring Luke Perry and Frances Fisher.