'Joe' Preorders at Walmart3 Apr, 2013 By: John Latchem
Walmart’s program to offer in-store preorders of recent theatrical and television hits has expanded to the point where the placeholder cases for several different titles are taking up entire segments of a store’s home entertainment shelf.
Among the latest batch available for preorder is Paramount’s G.I. Joe: Retaliation, which just hit theaters a week earlier. No release date was listed on the display, but the preorder includes home delivery of both Retaliation and its predecessor, G.I. Joe: The Rise of Cobra, on either DVD ($19.96) or Blu-ray ($24.96) upon Retaliation’s eventual release date. The deal includes exclusive Vudu content for Reitaliation, plus instant streaming access to Rise of Cobra and Retaliation on Vudu two weeks before its street date.
Walmart is also taking preorders for the just concluded third season of Anchor Bay’s “The Walking Dead,” with the DVD ($34.96) and Blu-ray ($42.96) expected in August. The deal includes exclusive Vudu content and instant streaming access to season-three episodes, plus a CD soundtrack.
Also available for preorder is Anchor Bay’s Spartacus: War of the Damned, the concluding chapter of the Starz series, coming in September on DVD for $26.96 and Blu-ray for $32.96. The preorder includes instant Vudu access to the season, plus the first episode of “Da Vinci’s Demons” starting April 15.
Finally, Walmart offers a preorder of the True Blood: The Complete Fifth Season Blu-ray for $34.96, in advance of its May 21 street date. The Vudu tie-in includes the entire fourth season and the first episode of the fifth.