Jacko's Final Spotlight26 Jan, 2010 By: John Latchem
With This Is It representing the last new material generated by Michael Jackson before his death, retailers understandably gave it a grand treatment upon its release Jan. 26.
Target offered an exclusive This Is It Blu-ray combo pack that also contained the DVD, the latest Sony Pictures title to see this configuration at Target (Angels & Demons was the first). Shoppers also could get a $5 gift card with purchase of the This Is It CD soundtrack with either the DVD or Blu-ray.
In a related promotion, Target gave away 3D glasses to be used during a special Jackson tribute during the Grammys.
Best Buy listed This Is It videos in the music section of its weekly ad circular, and offered an exclusive bonus disc with the Blu-ray version, which also came with a backstage pass replica. Fans could also save $5 off the DVD or Blu-ray with purchase of the This Is It CD or the 25th anniversary Thriller CD.
Wal-Mart, which devoted a whole sectional display to This Is It and other Jackson products, offered an exclusive two-DVD special edition of the concert film, with four additional featurettes on the second disc.
Wal-Mart also give short shrift to another Blu-ray new release Jan. 26 by not offering the Whip It BD in stores, but online only, presumably to drive traffic to Walmart.com.
Wal-Mart also cut the price of a BD Live-ready Samsung Blu-ray Disc player nearly in half, from $248 to $128, the same price as its Magnavox non-Internet ready player.