‘Hung’ Up on ‘Entourage’22 Jun, 2010 By: John Latchem
A few retailers June 22 found the HBO Home Entertainment twin bill of Hung: The Complete First Season and Entourage: The Complete Sixth Season an alluring chance for a striking promotion.
Best Buy offered the titles in a big bright display case and gave away $5 gift cards when copies of both shows were purchased together.
Best Buy also had a big display touting TV DVD in general, emblazoned with the slogan “TV That’s Always in Season.”
Among the modest theatrical titles hitting DVD and Blu-ray Disc, Universal Studios Home Entertainment’s Green Zone generated the most buzz. Best Buy offered a CinemaNow download of the film for $15.95.
Walmart offered an exclusive special-edition DVD of Green Zone that gave consumers 10 MP3 downloads.
Green Zone was stickered with a promotion to save $5 when purchased in conjunction with The Wolfman, Inglourious Basterds or Public Enemies.