'Heaven' Gets Real at Retail22 Jul, 2014 By: John Latchem
For the July 22 new releases, retailers focused their attention on Sony Pictures' Heaven Is for Real.
Target offered to give consumers a $5 gift card with the purchase of the faith-based film on disc with a copy of the book upon which it is based (priced at $12.80 for the paperback).
Walmart offered the Heaven Is for Real Blu-ray with an exclusive bonus disc containing a featurette about the family that inspired the story. Walmart also offered a DVD two-pack of the film with Soul Surfer.
Another exclusive at Walmart involved Universal's An American Girl: Isabelle Dances Into the Spotlight, offering the DVD with a pack-on back-to-school set.
Target offered the Isabelle DVD with a sketchbook.