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'Guardians' of Exclusives

9 Dec, 2014 By: John Latchem

Walmart and Best Buy exclusive 'Guardians of the Galaxy' covers

Marvel’s Guardians of the Galaxy was the title with the biggest retail exclusives Dec. 9, but the promotions weren’t as high-impact as those for some other blockbuster releases earlier in the year.

For those who prefer extra content, Target offered an exclusive bonus featurette through its TargetTicket.com streaming service.

For exclusive covers, Best Buy offered the 3D Blu-ray in a steelbook case designed to resemble the Walkman prop used in the film. Walmart offered the 3D Blu-ray with a selection of embossed character sleeves, one for each of the five team members.

Among other new releases, Best Buy offered CBS’s Under the Dome: Season 2 on DVD and Blu-ray with an exclusive bonus disc.

Walmart offered a special double-feature DVD two-pack pairing Warner’s Dolphin Tale 2 with the first movie. It also paired the Sony Pictures football drama When the Game Stands Tall with Rudy in both DVD and Blu-ray two-pack configurations.

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