Goodies Worthy of 'Arkham'12 Aug, 2014 By: John Latchem
As is typical for the DC Universe animated superhero movie brand, the new Batman: Assault on Arkham Blu-ray was a prime focus for retail exclusives upon its Aug. 12 release.
Best Buy offered a version of the Blu-ray combo pack with a pack-on Harley Quinn figurine, while Target offered the Blu-ray with a steelbook case. Walmart offered a two-DVD special edition of the movie that won’t be available at other outlets for at least a month.
Among the other new releases, Sony Pictures’ The Blacklist: The Complete First Season was the only other title with any noticeable promotional interest. Best Buy offered the Blu-ray with a T-shirt, while Target offered an exclusive “Red Edition” DVD with a villains dossier.
Anticipating the Aug. 26 disc release of The Walking Dead: The Complete Fourth Season, Walmart has set up a display of “Dead” merchandise, such as hats and posters, and is touting an exclusive Blu-ray of the upcoming season set with a pack-on key collectible.