Getting in on the ‘Potter’ Action19 Apr, 2011 By: John Latchem
Retailers continued to heavily promote Harry Potter and the Deathly Hallows — Part 1 for its first full week in stores, following its disc debut April 15, a Friday.
As far as exclusives go, Walmart offered the DVD in a gift set that included a “Harry Potter”-themed pen and bookmark. Barnes & Noble went a bit more elaborate with its exclusive, presenting the DVD with a bookend statuette of the impish character Dobby.
Best Buy centered its promotion on a line-up of titles from Disney, offering two DVDs for $25 or two Blu-rays for $35. Titles include Sharpay’s Fabulous Adventure, Bambi: Diamond Edition (newly released in a DVD-only version), Tron: Legacy, Secretariat, The Incredibles and the 1951 Alice in Wonderland.
Another promotion at Best Buy curiously centered on Despicable Me, which already has been on disc for about four months. Best Buy offered a free fluffy unicorn plush with the Despicable Me DVD ($13.99) or Blu-ray combo pack ($19.99), or other select titles in store or online.
Target offered $8 savings with the purchase of both Bambi: Diamond Edition and Sharpay’s Fabulous Adventure on either DVD or Blu-ray. Target also offered exclusive music downloads with Sharpay.