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Finding 'Epic' Exclusives

20 Aug, 2013 By: John Latchem

Target's 'Epic' Digibook

Retailers didn’t hesitate to ramp up the exclusives for the home video of Fox’s new animated movie Epic.

Best Buy offered a “battle character” for the free Epic mobile game, playable on the iPhone, iPad and Android products.

Target presented the Epic Blu-ray combo pack with digibook packaging containing a 24-page bonus booklet.

Walmart went a little nuts with Epic, offering a Blu-ray combo pack option with three pack-on reusable snack bags. Walmart also offered, as it usually does, a stripped-down DVD version with no extras. With four different Epic SKUs on shelves, it was a bit ironic that a store in Irvine, Calif., didn’t have the 3D version stocked.

Also available exclusively for a limited time at Walmart: the new Scooby-Doo Adventures: The Mystery Map, which presents a Scooby-Doo mystery with puppets instead of animation.

Walmart also has a One Direction: This Is Us movie fan pack for DVD ($19.96) and Blu-ray ($22.96), containing a ticket to the Aug. 30 movie, preview footage and a future copy of the home video.


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