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Extras That 'Transform'

8 Oct, 2013 By: John Latchem

Shout! Factory’s new Transformers Prime: Beast Hunters — Predacons Rising DVD arrived at retail with several exclusive variations available.

Target offered the DVD for $12.99 with an exclusive commentary and three bonus shorts. Walmart offered the DVD for $12.96 with three collectible trading cards and a bonus featurette.

Of the major releases for Oct. 8, the only one garnering the retail exclusive treatment was Sony Pictures’ After Earth. Target offered the Blu-ray with a bonus disc containing the new After Earth: Innocence motion comic. Walmart packaged the Blu-ray with the Blu-ray for the Karate Kid remake, which also starred Jaden Smith.

In addition, Target offered a steelbook case with the Blu-ray for Warner’s animated The Dark Knight Returns: Deluxe Edition, and slapped promotional stickers for its new Target Ticket digital service on select new releases, such as Lionsgate’s Much Ado About Nothing.

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