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Extras From 'Street' to 'City'

18 Nov, 2014 By: John Latchem

'22 Jump Street' and 'Sin City: A Dame to Kill For' steelbook covers

Two sequels generated the bulk of retail promotional interest among the Nov. 18 new releases: Sony Pictures’ 22 Jump Street and Anchor Bay’s Sin City: A Dame to Kill For.

For 22 Jump Street, Target offered the title in exclusive steelbook packaging, while Best Buy offered a bonus disc with 25 minutes of exclusive bonus content — a behind-the-scenes featurette with Ice Cube and a look at the action and stunts. Walmart offered the DVD of the film packed with the DVD of its predecessor, 21 Jump Street.

For Sin City, Best Buy offered the steelbook packaging, while Target offered the exclusive bonus content on a bonus disc. Walmart offered the Blu-ray combo pack with a copy of the first Sin City.

Target also has an exclusive Blu-ray edition of the 1982 film Annie, timed with the Dec. 19 theatrical release of Sony Pictures’ remake. The Blu-ray comes with an $8 movie ticket voucher and a bracelet.

Shoppers could get a free copy of Disney’s new Frozen: Sing-Along Edition DVD at Target with the purchase of at least $50 of Frozen products.

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