Exclusives for the 'Throne'17 Feb, 2015 By: John Latchem
The popular new release Feb. 17 in terms of retail exclusives was easily HBO’s Game of Thrones: The Complete Fourth Season, which drew incentives from each of the big three brick-and-mortar chains.
Both All three offered exclusive bonus content. Target offered a photo book and a 20-minute featurette about the show’s costumes, while Walmart packed its exclusive edition with a King Joffrey Funko mini-doll and a featurette about the season’s royal wedding episode.
Best Buy offered the “Thrones” season set with a choice of exclusive box art depicting the various family sigils seen on the show, plus a visual effects featurette.
Walmart offered a Dumb and Dumber To gift set with a T-shirt.
Otherwise, stores were anxious to promote the upcoming release of The Hunger Games: Mockingjay — Part 1. Target offered a $5 gift card, a free fabric poster and 45 minutes of exclusive bonus content with a preorder of the film, while Best Buy offered a Blu-ray steelbook case with its $19.99 preorder.
Best Buy also offered a $29.99 bundle that included the Blu-ray steelbook and Digital HD copies of all three films. Details are available at BestBuy.com/Mockingjay.