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Exclusives Made of 'Steel'

12 Nov, 2013 By: John Latchem

Target and Walmart exclusive 'Man of Steel' packaging

Warner’s Superman reboot Man of Steel arrived on shelves with several retailers offering exclusive content, which may raise the ire of fans in the wake of grumblings over Star Trek Into Darkness.

Target offered the Man of Steel Blu-ray combo pack (non-3D) in special digibook packaging with four exclusive “X-Ray Vision” featurettes. Target also touted the film’s CD soundtrack in an exclusive red steel case for $19.99.

Walmart offered the non-3D Blu-ray combo pack of Man of Steel in a steelbook case with two exclusive featurettes: “The Iconic Characters of Man of Steel” and “The Sonic Landscape of Man of Steel.”

The final season of “Dexter” also attracted some retail attention. Best Buy offered the Blu-ray edition of the eighth season with exclusive packaging featuring a bloody sketch of the title character.

Target had a Blu-ray edition of the “Dexter” final season with a 24-page memoir of Dexter’s most iconic victims.

Walmart had a stripped-down DVD of DreamWorks’ Turbo with no extras for $14.96.

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