Exclusives That Fit to a 'Z'17 Sep, 2013 By: John Latchem
As it did with Star Trek Into Darkness a week earlier, Paramount Home Media Distribution was generous in giving retailers exclusives for the studio’s World War Z Blu-ray.
Target had the 2D and 3D Blu-ray combo packs with exclusive packaging and a 48-page booklet of excerpts from World War Z: The Art of the Film.
Best Buy offered exclusive World War Z packaging and 30 minutes of featurettes via its CinemaNow digital streaming service, as well as a deal to save $10 when the film was purchased with two Coca-Colas and a bag of Combos snacks.
Walmart offered the DVD and Blu-rays with access to a one-hour “Zombie Town Hall” featurette through its Vudu streaming site, with World War Z author Max Brooks and famed zombie-movie director George Romero.
For Warner’s Arrow: Season 1, Best Buy offered video of the show’s Comic-Con panel via CinemaNow. Best Buy also gave a $10 savings when Universal’s Bates Motel: Season 1 and Grimm: Season 2 were purchased together.
On the rental front, Redbox began offering a rental DVD version of Sony Pictures’ “House of Cards,” just in time for the Emmys. The Netflix-produced series is available in its entirety on two double-sided discs.