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Exclusive Content Reigns

12 Jun, 2012 By: John Latchem

Among the several new releases June 12, quite a few retailers enhanced copies sold in their stores with a slew of exclusive bonus content.

Target offered exclusive bonus discs with the DVD of Lionsgate’s latest Tyler Perry flick, Good Deeds, which included a "Creating Good Chemistry" featurette, and HBO’s DVD and Blu-ray sets of the final season of “Entourage,” which came with a 65-minute Q&A.

Over at Best Buy, Ghost Rider fans could get Sony Pictures’ new Ghost Rider: Spirit of Vengeance 3D Blu-ray with 20 minutes of additional footage and an exclusive bonus disc with a “Vehicles of Vengeance” featurette.

For Warner’s Sherlock Holmes: A Game of Shadows, Best Buy offered the Blu-ray combo pack in steelbook packaging, as well as a Blu-ray of the first film in steelbook packaging separately for $9.99.

Best Buy also offered an exclusive figurine with the purchase of Warner’s Superman vs. the Elite direct-to-video animated movie on Blu-ray. Walmart offered a two-DVD special edition of Superman vs. the Elite, a configuration not offered elsewhere until July 24.

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