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'Elysium' Draws Retail Focus, Among Others

17 Dec, 2013 By: John Latchem

Target's 'Elysium' Steelbook

Dec. 17 turned out to be one of the biggest weeks of the year in terms of new releases, which isn’t much of a surprise given it’s just a week before Christmas.

Among the slew of new titles, the ones getting the most attention in terms of retail exclusives were the two big ones from Sony Pictures Home Entertainment: Elysium and One Direction: This Is Us.

At Best Buy, the Elysium Blu-ray came with an exclusive bonus disc containing additional behind-the-scenes footage. Target offered Elysium in exclusive Blu-ray steelbook packaging. And Walmart had the sci-fi title paired with the Blu-ray of director Neill Blomkamp’s previous film, District 9.

For This Is Us, Target offered the Blu-ray combo pack of the film with collector’s cards.

Another title garnering significant attention was Fox’s Percy Jackson: Sea of Monsters. Best Buy offered a $7 discount toward a Percy Jackson: Sea of Monsters e-book with the purchase of specially marked 3D or Blu-ray copies of the film. Walmart had two-packs of the film’s DVD with the first film in the franchise, Percy Jackson & the Olympians: The Lightning Thief.

For Disney’s The Lone Ranger, Best Buy offered exclusive Blu-ray packaging and a soundtrack download with a bonus track.


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