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Doldrums of Summer

13 Jul, 2010 By: John Latchem

With the summer box office heating up, stores seem to be caught in a rut awaiting the hit movies from spring on DVD and Blu-ray.

In a week offering a smattering of modest box office performers, it’s not uncommon for stores not to stock everything, with a different assortment of titles depending on the retailer.

Best Buy, for example, gave a nice push to the Ben Stiller starrer Greenberg, while Walmart and Target sold it only online. Lionsgate’s direct-to-video thriller Caught in the Crossfire was readily available on Walmart shelves, but online only at Target and Best Buy. And so on.

For the most prominent new title, The Bounty Hunter, Walmart offered a two-pack with romantic comedy Maid in Manhattan.

Best Buy offered a promotion with Sony Pictures, packing $10 theater coupons for upcoming releases Salt, The Other Guys and Eat Pray Love with copies of DVDs of The Pursuit of Happyness, Talladega Nights, Monty Python and the Holy Grail and Snatch, at $7.99 each.

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