The Dog Days of Winter1 Feb, 2011 By: John Latchem
In one of the weakest weeks for new releases in recent memory, with the box office performance of new titles barely topping $22 million combined, one shouldn’t be surprised not to find all the new releases on shelves.
But in many cases, retailers seem hesitant to offer the Blu-ray version of what would otherwise be deemed an obscure release. In the case of new Fox titles Conviction and Never Let Me Go, none of the major retailers advertised the Blu-ray version in their weekly circulars, only Best Buy stocked the Blu-ray version in stores, and Target didn’t even offer the Conviction Blu-ray on its website.
Instead, most promotional efforts were tied into Disney’s new direct-to-video sequel Beverly Hills Chihuahua 2, which was available in large quantities in both DVD and Blu-ray formats.
Not as easy to find is Paramount’s new Mean Girls 2, which is offered only on DVD. Among major retailers surveyed in Southern California, only Walmart had copies on shelves. Target didn’t even list it on its website, and Best Buy’s website indicated copies were in stores, but a Best Buy in Westminster, Calif., didn’t have any on display.