Digging Up 'Jurassic' Exclusives20 Oct, 2015 By: John Latchem
It came as no surprise that Universal's Jurassic World would arrive at retail with plenty of disc options for consumers, not to mention the array of retailer exclusives involved.
In addition to typical DVD, Blu-ray combo pack and 3D Blu-ray combo packs, the Jurassic World 2D Blu-ray was also available in a special round tin packaging, as well as part of four-movie DVD and Blu-ray collections.
At Best Buy, the Jurassic World Blu-ray came with a free T-shirt. Best Buy also offered the circular tin Blu-rays of the three earlier films for $11.99 each.
Walmart offered the Jurassic World Blu-ray with a tin lunchbox.
Target offered free popcorn and soda at the Target Café with the purchase of the Jurassic World Blu-ray, to which Target added 30 minutes of exclusive bonus content.
For the new 30th anniversary trilogy boxed set of the "Back to the Future" films, Best Buy offered pack-in mini-license plates.
For Fox's Paper Towns, Target offered a free $5 gift card with the purchase of the movie with any John Green book.
Amazon.com's listing for Paper Towns was unusual in that the Blu-ray was listed as out of stock the day of released, as well as offered at the full retail price of $39.99. This fits into a recent trend of Fox discs and digital releases not being offered for preorder on Amazon.