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Consumer Commandments

29 Mar, 2011 By: John Latchem

The Ten Commandments

According to Target’s website, the rerelease of The Ten Commandments is not available in its stores. This isn’t entirely true, of course, since a check of stores in the Southern California area did find copies on shelves.

For the new-release week of March 29, Target sold the deluxe Blu-ray/DVD combo boxed set of the religious epic at $64.99, and a stripped-down DVD-only version for $14.99. The two-disc Blu-ray version was online only, at $26.29.

Best Buy, on the other hand, sold the gift set for $59.99 and the stripped-down Blu-ray version at $22.99. Here, the DVD version could be found only online, at $14.99.

Curiously, Walmart wasn’t selling any copies of The Ten Commandments in stores, despite what might be a strong appeal to the core Walmart demographic. The online prices were $13 for the DVD, $22.96 for the Blu-ray and $54.96 for the gift set, with free shipping for store pickup.

Walmart also lowered the price of its Magnavox wireless Internet-ready Blu-ray player to $68, after several weeks at $98. So if there was a worry about its core customer not being Blu-ray savvy enough to want Ten Commandments, it's not for lack of trying.

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