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Combining Lego and 'The Hobbit'

8 Apr, 2014 By: John Latchem

Target's 'The Hobbit: The Desolation of Smaug' with Lego figure

Target offered Warner’s new Blu-ray combo pack of The Hobbit: The Desolation of Smaug with exclusive box art and a Legolas Lego figurine with accessories.

That was one of the few tie-in promotions on that or any other April 8 title offered at major retailers.

Most retailers didn’t carry the deluxe limited-edition of Smaug, consisting of the 3D Blu-ray packed with two dwarf-statue bookends. This set was available on Amazon.com for $79.96. Target’s and Walmart’s websites also offered the set at that price.

Walmart offered a two-pack of Paranormal Activity: The Marked Ones, with the DVD of the new film packed with the DVD of the original Paranormal Activity.

Target offered $8 in AMC coupons to apply to a theatrical ticket to see Fox’s Rio 2 in theaters, with the purchase of marked packages of Fox titles such as Ice Age: Dawn of the Dinosaurs, Epic and the first Rio.

Target used its weekly ad circular to heavily promote a sale of $10 and $15 catalog and recent-release DVDs and Blu-rays.


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