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'Catching' Retail Exclusives

4 Mar, 2014 By: John Latchem

Target's 'The Hunger Games: Catching Fire' exclusive set

Any momentum films might have coming after the Oscars will be completely overshadowed by the Friday, March 7, arrival of Lionsgate’s The Hunger Games: Catching Fire. The top-grossing film at the domestic box office from 2013 is receiving huge retail attention and arrives with a variety of exclusives from which consumers can choose.

Walmart is offering special DVD ($19.96) and Blu-ray ($24.96) double features containing Catching Fire with the first film, in addition to standalone copies of the sequel.

Helping to promote the Catching Fire home video release, several Walmarts will host stars from the film at fan events starting at 11 p.m. local time March 6. Actress Willow Shields (who plays Primrose Everdeen in the films) will at a Walmart in Orange, Calif.; Meta Golding (Enobaria) and Bruno Gunn (Brutus) will be at a Walmart in Elgin, Ill.; Stephanie Leigh Schlund (Cashmere) and Lynn Cohen (Mags) will appear at a Walmart in Secaucus, N.j.

Best Buy offers Catching Fire with a collectible Blu-ray steelbook case for $22.99, in addition to an en exclusive steelbook of the first film for $17.99. Cost is $27.99 for both when purchased together.  The purchase of either steelbook includes $8 in Fandango cash for a ticket to the new film Divergent in theaters.

Target offers the Catching Fire Blu-ray with a bonus disc containing 45 minutes of exclusive extras, as well as a collectible booklet for $22.99. The first film is available for $11 on DVD and $13 on Blu-ray.

Target is also gearing up for the upcoming theatrical release of Marvel’s Captain America: The Winter Soldier, with endcap displays of new “Captain America” toys in the toy aisle, complete with DVDs of the first film.

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