'Captain America' Blu-rays Fight Retail 'Civil War'13 Sep, 2016 By: John Latchem
Retailers attached a couple of exclusives to Disney's Captain America: Civil War Sept. 13.
Best Buy offered the 3D Blu-ray combo pack of the latest Marvel film with a collectible Steelbook case.
Target offered the Blu-ray of the film with a couple of exclusive digital extras, featuring behind-the-scenes looks at Ant-Man and Winter Soldier in the movie, plus a one-month free trial of Marvel Unlimited, which allows fans to access more than 17,000 digital comic books.
The Disney store offered an exclusive lithograph set and $10 off any purchase of $40 or more.
For Warner's The Conjuring 2, Walmart offered an exclusive DVD version with different box art and the chain's typical no-extras configuration. Walmart also had a DVD two-pack of both "Conjuring" films.
Another title with a few exclusives was Universal's Barbie: Star Light Adventure. Target offered a free adventure pet with the purchase of the movie or a tie-in doll. Walmart offered a DVD two-pack that paired the new direct-to-video movie with Barbie Dreamtopia.