Wal-Mart's Planet 51 with lunch bag
By :John Latchem | Posted: 09 Mar 2010
With awards season behind us, the bulk of the contenders not yet on disc are finally making their way into stores. March 9 saw the release of two six-time Oscar nominees: Precious (which won two Oscars) and Up in the Air (which was shut out).
Barnes & Noble was among the few retailers setting up an Oscar display, even using its Web site, BN.com, to list the winners, and offer a link to buy those that were on disc.
Most retailers weren’t keen on offering exclusives with the bigger new releases. Of the theatricals new to disc, only Planet 51 generated any action, with Wal-Mart offering the DVD packed with a lunch bag emblazoned with the movie’s logo.
As far as exclusives go, retailers took more interest in Universal’s new Barbie in A Mermaid Tale DVD. Wal-Mart offered the direct-to-video movie with a charm necklace, while Target offered a Barbie beach doll with purchase of the DVD. Target also took the opportunity to promote a $14.99 Barbie mermaid doll.
Wal-Mart also offered Sony Pictures Home Entertainment’s new Boondock Saints II: All Saints Day DVD in a steelbook case with an exclusive bonus disc.
Among other interesting displays, Best Buy offered previous “South Park” seasons on DVD at $18.99 apiece, in advance of the March 16 release of the 13th season on disc.
A Barnes & Noble in Costa Mesa, Calif., had a display cross-promoting DC Comics movies and comic books.