The ‘Buddies’ Bring the Love31 Jan, 2012 By: John Latchem
Several retailers offered the same promotion related to the new direct-to-video Treasure Buddies movie from Walt Disney Studios Home Entertainment.
Consumers who picked up the Blu-ray of Treasure Buddies along with the Blu-ray of an earlier “Buddies” movie, Snow Buddies, could save $8 off the total purchase price. The Snow Buddies Blu-ray was offered at $19.99 at both Best Buy and Target.
Walmart offered the Treasure Buddies Blu-ray combo as part of a travel journal adventure kit with a map, stickers and more.
Otherwise, promotional opportunities were relatively light. Best Buy promoted several deals in its weekly ad circular, such as a selection of Blu-rays at $19.99 each or two for $30, and a “Blu-ray on a Budget” selection at $9.99 each. Best Buy also had a selection of TV DVD season sets at $9.99 each, and 30% to 40% off TV DVD gift sets and complete series.
In time for Valentine’s Day, Best Buy offers select Disney films at $12.99 each, in pink sleeves with a special Valentine’s Day kit.