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'Blart' on Patrol for Retail Attention

14 Jul, 2015 By: John Latchem


Walmart's 'Paul Blart' double feature Blu-ray pack

Sony Pictures' Paul Blart: Mall Cop 2 led the way July 14 with a number of retail exclusives.

The most notable was Walmart's two-pack pairing the Blu-ray of Paul Blart: Mall Cop 2 with the Blu-ray of the original movie, which was selected by fans from among several Kevin James films in a Facebook vote to be paired with the new film in the exclusive set.

Best Buy offered a $5 gift card with the purchase of the Blart 2 Blu-ray.

Target offered free Groovy Gold Minion goggles with the purchase of any "Despicable Me" movie on disc.



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