The Biz of 'Les Mis'20 Mar, 2013 By: John Latchem
The same week Warner sends The Hobbit: An Unexpected Journey to shelves (March 19), Universal is bringing two of its better-known titles to disc on a Friday (March 22).
There’s the comedy This Is 40, but the one attracting the retail buzz is the movie adaptation of musical Les Misérables.
Target is pulling out the stops with its exclusive special edition of the Les Misérables Blu-ray combo pack, offering variable covers, a bonus disc with 40 minutes of additional extras, as well as collectible cards and a booklet, all for $24.99 — just $2 more than the standard Blu-ray combo.
Best Buy offers the Les Misérables Blu-ray combo pack in an exclusive steelbook case for $19.99.
That’s not the only steelbook offered by Best Buy for the week. The chain also has Sony Pictures’ Zero Dark Thirty as a Blu-ray combo with steelbook packaging and a Medal of Honor: Warfighter Zero Dark Thirty map pack for $22.99.
Turning back to The Hobbit, Best Buy offered exclusive Gollum box art on the Blu-ray combo pack, which included an exclusive 30-minute documentary, A Hobbit’s Tale Part 1: The Journey Begins.
Walmart offered The Hobbit Blu-ray in exclusive booklet packaging, while Target packed on an exclusive Bilbo Baggins Lego figurine.