Best Buy Offers 'Lorax' Plush28 Feb, 2012 By: John Latchem
One might expect the newly released discs of family titles Hugo and Puss in Boots would be perfect for bonus exclusives, but retailers were rather lax in that regard. The only exclusives for these titles were at Walmart, which had a low-cost, extras-free DVD version of Puss in Boots, and a Puss plush with copies of the DVD or Blu-ray. (For those keeping count, that equals seven different versions of Puss in Boots at Walmart).
Instead, the biggest promotion centered on new theatrical film The Lorax, with Best Buy offering a Lorax plush doll with the purchase of a select family title at $12.99. The selection included Despicable Me, E.T., The Cat in the Hat and more.
Another exclusive at Best Buy involved the new Justice League: Doom animated movie and a Flash figurine with the Blu-ray. A version without the figurine is $5 less.
Best Buy’s weekly ad circular touted several critically acclaimed films under the banner of RottenTomatoes.com, with a mix of new favorites such as The Social Network and classics such as Taxi Driver. Sony Pictures released most of the films on the list.
Best Buy also presented a promotion of $7.99 DVDs featuring Barbie and Strawberry Shortcake.