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Best Buy With the Blu-ray Equalizer

14 Jun, 2016 By: John Latchem

Best Buy's '10 Cloverfield Lane' steelbook

Best Buy engaged in some interesting pricing for the new releases of June 14, offering a number of the newcomers at the same price on both DVD and Blu-ray.

The affected titles include Universal's London Has Fallen, Paramount's 10 Cloverfield Lane, Fox's Eddie the Eagle and Fox's The X-Files: The Event Series.

What makes the move especially interesting is that the Blu-ray versions of London Has Fallen, 10 Cloverfield Lane and Eddie the Eagle are combo packs that include a digital copy and the DVD version. That means, at Best Buy's debut price for these titles, anyone wanthing the DVD version who buys the combo pack is essentially getting both the Blu-ray versions of the film for free (although the DVD versions are cheaper at Target and Walmart, if anyone wants to forgo the Blu-ray because of cost).

Best Buy also offered an exclusive steelbook case with the 10 Cloverfield Lane Blu-ray.

Also interesting is that among the big three retailers, only Best Buy offered the 4K Ultra HD Blu-ray of Eddie the Eagle in stores, while Walmart had it online and Target didn't offer it at all. On the other hand, Walmart offered the UHD versions of Paramount's 2009 Star Trek and Star Trek Into Darkness in stores, while Best Buy had them only online and Target didn't have them at all.

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