Barbie, 'NeverBeast' a Snack for 'Mockingjay'3 Mar, 2015 By: John Latchem
Two direct-to-video animated movies dominated the spotlight Tuesday, March 3, as retailers prepared for the latest "Hunger Games" disc on Friday, March 6.
Walmart offered a special gift pack of Disney's Tinker Bell and the Legend of the NeverBeast Blu-ray with a Make Music With Bleu DVD, which instructs kids on how to make musical instruments from everyday objects.
For Universal's Barbie in Princess Power, Target offered a free mini pal with purchase of the movie or the Super Sparkle doll (priced at $18). Walmart offered the movie with a downloadable party pack.
Universal also offered a packaging variant for Princess Power, including a superhero mask inside specially marked copies of the DVD and Blu-ray.
However, the biggest title touted by the weekly ad circulars was the Friday release of Lionsgate's The Hunger Games: Mockingjay — Part 1. Best Buy offered the film in a steelbook case, while Target offered 45 minutes of exclusive bonus content and a booklet.
Other Target promotions included a $10 instant savings with the purchase of Outlander: Season 1 Vol. 1 on disc and the book upon which the show is based, and a free Minion stamp set with the purchase of any "Despicable Me" movie.