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Awaiting a Retail ‘Dragon’

By :John Latchem | Posted: 12 Oct 2010

Oct. 12 marked a quiet day for new releases, with most stores anticipated huge interest in the Oct. 15 release of How to Train Your Dragon on DVD and Blu-ray.

Even so, most didn’t go above and beyond to promote the DreamWorks Animation title. Target gave Dragon a prime spot in its weekly ad circular (with no mention of the week’s other major theatrical release, Warner’s Jonah Hex).

Best Buy offered a kid’s movie ticket to the upcoming Megamind with purchase of the Dragon double-DVD pack or Blu-ray.


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