Alternate Covers for 'True Detective'5 Jan, 2016 By: John Latchem
While most of the new releases for Jan. 5 didn't inspire much in the way of retailer exclusives, there were a few deals and add-ons to be found.
Best Buy offered alternate covers for HBO's True Detective: The Complete Second Season, giving consumers a choice of picking up the Blu-ray with either Vince Vaughn or Colin Farrell adorning their copy.
Walmart offered add-ons for a few Sony Pictures titles. For Joe Dirt 2: Beautiful Loser ($12.96 on DVD), Walmart had a DVD two-pack of both "Joe Dirt" films for $14.96, and Joe Dirt 2 with a pack-on T-shirt, also for $14.96. The previous week's The Perfect Guy could be had as part of a $24.96 three-film set that also included Obsessed and No Good Deed.
In terms of general marketing, Sony Pictures bowed The Walk VR Experience App, letting iPhone and Android users simulate the high-wire act atop New York's World Trade Center depicted in the film. The disc includes an online discount code for $15 off a pair of $100 MergeVR goggles.