Geared towards comic book and genre fans, Agent DVD Insider scoops DVD and Blu-Ray release announcements and news, along with commentary from industry experts and fellow comic fans.
Walmart's 'G.I. Joe: Retaliation' steelbook packaging
With Paramount’s G.I. Joe: Retaliation being the first movie that grossed more than $100 million domestically to make its way to home video since Oz the Great and Powerful June 11, retailers lined up to give special treatment.
Best Buy offered an exclusive “Extended Action Cut” of the film packaged with the theatrical cut in the Blu-ray combo pack.
Target, on the other hand, offered a twofer: Its G.I. Joe: Retaliation Blu-ray combo pack came with not only 35 minutes of exclusive bonus features, but also a set of pack-on dog tags.
Walmart offered the Retaliation 3D Blu-ray in a steelbook case, and the DVD packed with the first film, G.I. Joe: The Rise of Cobra.
Looking at other promotions, Best Buy offered Warner’s Justice League: The Flashpoint Paradox Blu-ray combo pack with a pack-on figurine Professor Zoom, Flash’s archrival and the villain of the film.
Target heralded the arrival of Star Trek: The Next Generation — Season Four on Blu-ray by offering a $5 discount to anyone who bought it in conjunction with the same-day released Star Trek: Redemption Blu-ray.
Best Buy's 'Wolverine' Comic Giveaway
Best Buy is offering a huge promotion tied to the theatrical release of the latest “X-Men” movie, The Wolverine.
The chain is touting $10 in box office coupons included with Blu-ray and DVD copies of previous “X-Men” movies, offered at $9.99 each for Blu-ray and $7.99 for DVD, with a box set of the first three films listed at $19.99 for Blu-ray and $14.99 for DVD.
Best Buy also brought back its coupon deal for used DVDs, giving an additional $5 discount on Blu-rays $9.99 and up in exchange for a used DVD. This would drop the “X-Men” Blu-rays to $4.99 each and $14.99 for the trilogy.
In addition, specially marked packages include an exclusive Wolverine No. 1 comic book.
In addition, Best Buy continues to tout its G.I. Joe: Retaliation preorders, listing their version as an exclusive “Extended Action Cut.”
Only Walmart is selling a 'Bullet to the Head' standalone DVD
After the Sylvester Stallone actioner Bullet to the Head pulled in less than $10 million at the domestic box office, Warner decided to make it one of the rare home videos of a recent film with just a Blu-ray combo pack getting a wide release.
The exception, as could be expected, is Walmart, which is the only retailer offering a standalone DVD of the film, which it is selling at a price point about half that of the combo pack. The $12.96 price is also cheaper than the digital version on Amazon.com.
Walmart also unveiled the latest family film for which it has exclusive rights, Screen Media’s The Adventures of Mickey Matson and the Copperhead Treasure, presented on DVD at $9.96.
Target offered a few deals with Warner’s new 42 home video. The Blu-ray combo pack came with exclusive box art and bonus content. In addition, Target offered an instant $5 savings when 42 was purchased in conjunction with a licensed team baseball hat.
For Sony Pictures’ Evil Dead remake, Target offered the Blu-ray in an exclusive steelbook case.
The attention retailers heaped upon Despicable Me 2 prior to its July 3 theatrical release has paid off with huge box office numbers, so it’s understandable tie-ins with new theatrical releases would remain fresh on the agendas of the major chains.
Target is offering $7.50 Theater Cash coupons for several recent and upcoming movies with the purchase of select catalog DVDs and Blu-rays, chief among them a Despicable Me 2 coupon and Minion figure with the Despicable Me, Lorax, Hop or ParaNorman DVD at $8.99.
Other movies in the deal include a $7.50 Turbo coupon with the Madagascar 3 DVD ($14.99), a $7.50 World War Z coupon with the purchase of the Mission: Impossible — Ghost Protocol Blu-ray ($11.99), $10 for White House Down with the Colombiana Blu-ray ($11.99), and $8 for R.I.P.D. or Kick-Ass 2 with The Bourne Legacy Blu-ray ($11.99).
Best Buy offered $5 in instant savings with the joint purchase of two new Tyler Perry discs: his latest film Temptation and his play The Haves and the Have Nots.
With Despicable Me 2 looming in theaters, Best Buy is offering a pair of exclusive 3D glasses for fans planning to see the animated sequel.
The glasses, which are styled as Minion goggles, cost $4.99 with the purchase of select 3D and Blu-ray movies, such as the original Despicable Me, The Lorax or ParaNorman, offered at $19.99 each.
In addition, Best Buy is taking preorders for the Despicable Me 2 Blu-ray combo pack. A $14.99 deposit comes with a sneak peek of the movie on Best Buy's CinemaNow digital service and a digital copy of the film before its disc release.
When the new products aren’t exciting enough to warrant any special promotions, retailers step up their efforts to clear out inventory. This week, Best Buy touted 35% off TV DVD boxed sets at its HBO section, with shows such as “Veep” and “True Blood” offered as low as $12.99 each season.
Best Buy also continued to tout its CinemaNow digital streaming service, offering 10 free digital movies with the creation of a new online account at CinemaNow.com.
Another big promotion that popped up at Best Buy was the chance to pick up $7.50 in Despicable Me 2 movie coupons with select Universal catalog titles, including the original Despicable Me.
Walmart began taking preorders for the eventual Despicable Me 2 Blu-ray from Universal, even though the movie doesn’t arrive in theaters until July 3. The deal includes a limited-edition Minion toy.
Walmart also began offering some exclusive titles, including Cody the Robosapien ($12.96 DVD) from Anchor Bay and The Dragon Pearl ($12.96 DVD, $14.96 Blu-ray) from Ketchup Entertainment.
Stores had plenty of options for gift givers in the week before Father's Day.
Best Buy offered a slew of discounts, with steelbook Blu-rays for Warner's The Hangover, The Hangover Part II, Batman Begins and The Dark Knight at $9.99 each. Best Buy also had a buy one, get one free deal on Sony Pictures Blu-rays such as Ghostbusters, Drive, Monty Python and the Holy Grail and Zombieland, at $9.99 each.
Target offered a number of recent Blu-ray hits for sale, such as $12 for Skyfall and Taken 2.
As far as exclusive content went, Best Buy offered 15 minutes of exclusive behind-the-scenes footage through its CinemaNow streaming service with the purchase of Paramount's Hansel & Gretel: Witch Hunters Blu-ray combo pack.
The arrival of Fox’s A Good Day to Die Hard, the fifth entry in the “Die Hard” action franchise, attracted some decent retail attention in an otherwise crowded week.
Best Buy offered a deluxe version of the Blu-ray combo pack with an exclusive beverage opener for $2 more than the regular combo pack. Best Buy also offered a $5 savings when the new film was bought with earlier movies in the franchise on Blu-ray, offered at $9.99 each, with a set of the first four films offered at $29.99.
Walmart continued its practice of offering bare-bones versions of new movies, offering A Good Day to Die Hard as both a single-disc Blu-ray and a DVD with no extras, in addition to the configurations available everywhere else.
Walmart also had an exclusive Die Hard Legacy Collection of all five films in one Blu-ray boxed set for $39.96.
Another Fox title, the direct-to-video 12 Rounds 2: Reloaded, was the focus of a different promotion at Best Buy. This one offered a $10 coupon for pay-per-view cable purchases.
A slow week for new releases coming off the Memorial Day weekend has given stores a big excuse for promoting older titles with huge savings.
Target set up several deep-discount shelves, such as $4.75 for 1980s and ’90s hits on DVD, and $10 for more recent fare such as The Expendables 2 and The Perks of Being a Wallflower on DVD or several “Star Trek” movies on Blu-ray.
Target also offered a $10 savings when two Universal TV DVDs were bought together: the second season of “Suits” and the third season of “Covert Affairs.”
Best Buy touted a $10 discount coupon for Disney/ABC’s Red Widow DVD, bringing the first-week price down to $9.99. The coupon could be found at ABCTVonDVDCoupon.com.
In addition, Best Buy offered a free $10 gift card with the purchase of $50 or more of TV titles on DVD or Blu-ray.
Walmart offered pack-ons with two Nickelodeon titles: a puzzle and crayon pack with Peter Rabbit and a beach ball with Bubble Guppies: Sunny Days.
Also, Walmart packed Arc Entertainment's DVD of the movie Space Warriors, which looks to be a 21st century update of Space Camp, with Return to Nim's Island for $16.96. Space Warriors is available separately for $12.96 on DVD and $14.96 on Blu-ray.
Amazon's 'Star Trek Into Darkness' exclusive
The reality of the home entertainment market has made the synergy between theatrical and home video more pronounced than ever. Iron Man 3 caused a few eyebrows to raise when several retailers began taking preorders of the DVD and Blu-ray just as the film hit theaters.
The latest blockbuster subjected to this trend is Paramount’s Star Trek Into Darkness. The same weekend the film hit theaters, Amazon began offering several configurations for preorder, including an exclusive replica-phaser gift set of the 3D Blu-ray combo listed at $99.99 (discounted to $79.99).
Best Buy devoted a significant portion of its weekly ad circular and shelf space touting preorders for Star Trek Into Darkness. Shoppers who paid the $14.99 deposit on the Blu-ray or 3D combo packs were given $8 off the cost of a ticket purchased on Fandango.com, as well as instant access to exclusive content on CinemaNow.
Best Buy also offered $8 movie coupons for The Hangover Part III and Fast & Furious 6 with the purchase of previous Blu-rays in those franchises, among other select titles.
Walmart offered exclusive availability of the family film The Lost Medallion on DVD ($12.96) and Blu-ray ($14.96) from Bridgestone.