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Acting Like Good 'Neighbors'

23 Sep, 2014 By: John Latchem

Walmart's 'Neighbors' with T-shirt

Universal's hit comedy Neighbors was the only major theatrical film arriving on disc Sept. 23, but that didn't stop retailers from attaching their own exclusive promotions to the title to lure consumers to their party.

Walmart offered a deluxe box of the Neighbors Blu-ray combo pack with a frat T-shirt. Target offered the Blu-ray with a bonus disc containing 30 minutes of exclusive bonus content. And Best Buy offered free mini red beer cups for free (available for $4.99 separately) with the title.

Target also offered the second-season DVD of "Nashville" with two downloadable music tracks.

Target also offers a $5 gift card with a Target.com preorder or Transformers: Age of Extinction, X-Men: Days of Future Past, Maleficent or Teenage Mutant Ninja Turtles.

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