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A Retail ‘Blood’-Letting

25 May, 2010 By: John Latchem

The release of HBO Home Entertainment’s True Blood: The Complete Second Season received most of the attention at retail May 25, even over a couple of theatricals debuting on disc.

Best Buy essentially offered its own “True Blood” store, with discounts off the first season on disc, as well as other merchandise, such as souvenir T-shirts and bottles of a Tru-Blood branded soda.

Target offered a $5 gift card to customers who bought season two on DVD or Blu-ray with any book by Charlaine Harris, author of the novels upon which the TV show is based. Target also had exclusive bonus content: a 45-minute cast Q&A, available with either the DVD or Blu-ray. Target also had the DVD of the first season at $39.99.

Also available at Target was an exclusive Blu-ray/DVD combo pack of Dear John.

Walmart offered copies of the Dear John DVD packed with DVD copies of Sleepless in Seattle for $19.96 a set.

Best Buy also is taking preorders for season six of “Lost,” on DVD and Blu-ray Aug. 24.

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