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‘Toy Story’ Still Going Strong

11 May, 2010 By: John Latchem

While most retailers gave a fair amount of shelf space to the modestly performing theatrical films hitting DVD and Blu-ray Disc May 11, a lot of the attention was diverted to old favorites, especially Disney’s “Toy Story” movies.

Wal-Mart continues to stock 2008’s Iron Man in its new-release shelf, while also giving considerable space to Avatar and DVD-only re-releases of the “Toy Story” movies.

It’s worth noting that the “Toy Story” movies have been released on DVD numerous times before, and on Blu-ray just a few months ago. The May 11 DVDs basically are the special editions from a few years ago with a new preview for Toy Story 3.

Target’s weekly ad circular gave the “Toy Story” DVDs such prominent placement that one would think they were brand new to disc. Best Buy’s ad circular also touted Avatar and Toy Story, pointing customers to a Toy Story 3 theatrical coupon in the Blu-ray versions of the first two films, plus a $15 savings with the purchase of both.

Best Buy also offered a $5 gift card with the purchase of both Legion and Daybreakers.

The most notable exclusive was Wal-Mart’s two-pack of Legion and Gabriel, a 2007 film starring Andy Whitfield of “Spartacus: Blood and Sand.”



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