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‘Iron Man’ Back in Retail Spotlight

4 May, 2010 By: John Latchem

The May 7 theatrical debut of Iron Man 2 means retailers are keen on offering “Iron Man” product this week. Not only did two new volumes of “Iron Man” cartoons hit DVD May 4, but some retailers put the 2-year-old DVD of the first movie back in the new-release section.

Wal-Mart offered the 2008 film on DVD for $13, while Best Buy offered it at $12.99 for DVD and $19.99 for Blu-ray.

Best Buy also had the recent Alvin and the Chipmunks: The Squeakquel DVD discounted 50%, to $9.99.

As Mothers Day looms on May 9, the big retailer with the most noticeable themed display was Best Buy, which offered a selection of mom-friendly hits for $4.99 or $9.99 each.

Target tagged a selection of DVDs for moms at $4.99 each and offered Blu-ray Discs at $12.99 apiece.

Wal-Mart had the exclusive distribution for Fox’s Flicka 2, offered at $13 on DVD and $15 as a two-pack with the first movie.

Best Buy exclusively offered the Blu-ray Disc version of WWE’s Wrestlemania XXVI.

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