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‘Inception’ of ‘Twilight’ Fever

29 Jun, 2010 By: John Latchem


Though new June 29 releases Hot Tub Time Machine and Percy Jackson & The Olympians: The Lightning Thief garnered a fair amount of retail promotions, a lot of stores were turning their attention toward some of the big titles hitting theaters this summer.

Timed for the July 16 release of Inception, Best Buy offered a display filled with Blu-ray Discs of previous movies directed by Christopher Nolan and earlier movies starring Leonardo DiCaprio at $16.99 each. These titles came with a coupon for $5 off a concession purchase at the theater.

Target went into “Twilight” mode for the theatrical release of The Twilight Saga: Eclipse, offering DVDs and Blu-ray Discs of the first two movies at a discount, as well as tying in promotion for Remember Me, a recent movie starring “Twilight” star Robert Pattinson.

Best Buy also ran an interesting promotion called “Flashback to the ’80s,” offering such favorites as Ferris Bueller’s Day Off, Top Gun, The Goonies and E.T. on DVD for as low as $4.99 apiece.

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