‘Frog’ Gets Push as Retailers Await ‘New Moon’16 Mar, 2010 By: John Latchem
Among the several decent titles released March 16, most retailers focused their attention on the latest Disney animated flick, The Princess and the Frog. Casting a shadow over the day, however, was the impending release of The Twilight Saga: New Moon, due at midnight on March 20, with several retailers showing off promotional displays days in advance.
The major Frog exclusives could be found at Best Buy and Target, and both stores linked their promotion to the purchase of either the single-disc or combo-pack Blu-ray version of the film.
Best Buy offered an Essential Guide book with purchase of The Princess and the Frog, while Target offered a coin purse embroidered with the film’s logo. Target also sold a Princess Tiana doll for $24.99.
Barnes & Noble gave customers $6 savings with the purchase of any version of the film and its CD soundtrack (offered at $16.99).
Timed to the Frog release, Best Buy also offered at $9.99 such Disney favorites as Buzz Lightyear of Star Command, Bedknobs & Broomsticks, Pete’s Dragon, Tarzan and Hercules, all packed with a coloring book and sticker sheets.
Otherwise, retailers were already heavily promoting their New Moon deals. Best Buy even offered discounts on the DVD and Blu-ray for those customers who showed up for special midnight sales Friday night. (See our retail guide to New Moon here).
A Target in Santa Ana, Calif., devoted half a wall in its DVD department to displaying “Twilight” merchandise, from books to toys to puzzles and discs of the first movie.
Target also had a promotion offering a $5 gift card with the purchase of any version of New Moon with any version of Astro Boy, Bandslam or Twilight in Forks, all from Summit Entertainment. Curiously, the shelf card touting the deal indicated it was valid from March 16-20, even though New Moon wouldn’t be available until the last day.
Target's "Twilight" Section