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‘Cloudy’ Outlook for Retailers to Kick Off the Year

5 Jan, 2010 By: John Latchem

It seems retailers are kicking off the new year by encouraging DVD shoppers to read.

At Target, DVDs and Blu-rays of Sony Pictures’ CG-animated hit Cloudy With a Chance of Meatballs come with copies of the original children’s book upon which the film is based.

Target also has an exclusive deluxe version of Warner Home Video’s The Final Destination 3D DVD that includes a comic book. Earlier “Final Destination” DVDs, and other horror films such as Saw and The Blair Witch Project, were offered at $5 each.

Best Buy chose to focus its exclusives energy on a TV DVD release, Chuck: The Complete Second Season. The retailer is offering an exclusive comic book with the DVD version.

Otherwise, Best Buy is focused on clearly post-holiday inventory, with specials such as fitness DVDs for $7.99 each, TV DVD seasons for $13.99, and TV on Blu-ray seasons for $26.99 each.

Another promotion at Best Buy offers consumers a $5 gift card with the purchase of two recent DVD hits (from a limited selection) at $9.99 each.

Wal-Mart had the Cloudy deluxe editon with a limited-edition umbrella that shows pictures of food when wet. The chain also had sale displays of DVDs for $4 and Blu-ray Discs for $12.

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