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Samsung Dominates 3DTV Market

5 Jul, 2011 By: Erik Gruenwedel

Samsung Electronics America Inc. said it commands 60% market share in the United States for 3DTV sales, citing third-party data from The NPD Group.

From May 22 to June 18, Samsung had a unit and dollar share of 61% in the 3DTV market, which includes both LED and Plasma 3DTVs, according to NPD. In addition, according to Samsung, it had more than a 50% unit and dollar market share from April to May.

John Revie, SVP of home entertainment with Samsung Electronics America, touted Samsung’s reduced 3DTV unit costs and inclusion of two (not one) free pairs of active-shutter 3D glasses. Indeed, the cost of 3D glasses (in addition to the dearth of 3D content) is a contributing factor to sluggish 3DTV sales, as cited in numerous studies.

As a result, Samsung, since May 1, has lowered the price of its active-shutter glasses to $50. Comparable units can run as much as $150 a pair.

“Clearly consumers are voting with their wallets and choosing the TV that provides a superior 3D experience,” said John Revie, SVP of home entertainment with Samsung Electronics America.

In a recent consumer study, The NPD Group found that awareness of LCD 3DTVs increased to 36% in February from 28% in September 2010. Consumer awareness for plasma 3DTVs rose to 32% from 21%, with 3D Blu-ray player awareness rising to 26% from 15%.

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