Dolby, James Cameron Work on Glasses-Free 3D in the Home10 Apr, 2013 By: Chris Tribbey
Dolby Labs, Royal Philips Electronics and director James Cameron’s Cameron-Pace Group (CPG) are working together to produce 3D content for the home without the need of glasses.
The companies are working on putting Dolby’s 3D technology into CPG’s 3D video content production workflow, allowing for autostereoscopic (glasses-free) 3D content across broadcast and film. Roland Vlaicu, senior director of broadcast imaging for Dolby Labs, said his company’s technology produces autostereoscopic images with lifelike realism, with no narrow “sweet spot” dictating where viewers have to sit.
“James Cameron broke new ground in entertainment with his use of 3D in film, but it’s been a challenge to bring his vision to the home and to smartphones and tablets,” said Vince Pace, founder and co-chairman of CPG. “The Dolby 3D format gives filmmakers the means to bring an artistic vision through production and distribution all the way to presentation, while delivering what we believe to be the best possible 3D experience to consumers — without the need for special glasses.”
Guido Voltolina, GM of the joint project, added: “Dolby and Philips are committed to taking the 3D experience to the next level, so we are very pleased to be working with CPG to jointly promote a technology that will transform the way 3D content is consumed all over the world and to introduce a new way for the creative community to tell the story.”